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UX Research, Platform Design, Creative Direction

Award-winning digital producer with experience across government services, ecommerce, arts and heritage. Working at the leading edge of every significant shift in digital practice — not as an observer but as an early adopter and practitioner in each successive wave. The consistent skill across every project being platform thinking with special consideration for content, architecture and accessibility.

My design methodology is very simple. View the landscape, shape the stories, build the platform and share with others.

Currently contracting inside UK Government. An advocate of Government Digital Service (GDS) with experience in several departments, including HM Revenue and Customs, Driver and Vehicle Licensing, the Department for Education, Nuclear Decommissioning Authority, Constructionline (procurement) and the National Resilience Extranet. Applying Agile, user-centred design methods across some of the UK's most important, mandated digital services, used by 40 million people. An HMRC Peoples Award finalist in 2021 and a Digital Branding Gold Award for Harneys Europe and Asia sit alongside this work.

A career that moved through every wave of digital change as it arrived - art direction in the agency years, then ecommerce when that was still a new idea, then digital arts and heritage platforms. Photoshop since 1989, HTML since 1994, AI since 2019.

At Headland Multimedia, took a national DIY retailer from no web presence at all to £6.4 million in annual online turnover. Founded Thinkamigo Ltd in 2012.

Arts and heritage work running alongside business and government. The Sillitoe Trail - selected as one of 50 projects for the BBC and Arts Council England's on-demand digital arts platform, The Space.

The Guardian award-winning digital comic Dawn of the Unread, a digital storytelling platform which formed the basis of ongoing education projects with Nottingham Trent University and helped secure Nottingham's status as a UNESCO City of Literature.

Industrial heritage work with Mine2Minds - co-founded with mining historian David Amos - engaged in research and design collaborations with Nottingham Trent University, including Coal, Community and Change — a touring exhibition that reached over 70,000 visitors over a six month period. BBC appearances across television and national radio. An AI-assisted production pipeline now running for Houdini Window, a cold war thriller and first novel.